Johannes Frieß is spearheading innovation, digital transformation & consumer centricity for SAVENCIA FROMAGE & DAIRY DEUTSCHLAND, Germany's market leader in cheese. Working for Savencia since July 2017, he supports leading cheese brands such as Géramont, Saint Albray, BRESSO and Fol Epi with an intrapreneurial & digital approach. With the ich-liebe-käse.de ecosystem, Savencia operates a cross-channel platform that continues to grow, increasing their reach and community. In addition to innovative activations, promotions and loyalty campaigns, “Ich liebe Käse” is boosted in Conversational Marketing also by Johannes Frieß, who has almost 7 years of experience in marketing, communication and business development. Before joining Savencia, he gained part of his extensive expertise from his work for media agencies like Kinetic Worldwide, Mindshare and Vizeum.